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Disney Korea ‘Magical Disney’ Special Pop-Up Store Operation

Celebrating the 100th anniversary of the Disney brand

The Walt Disney Company Korea (hereafter referred to as Disney Korea) will operate a ‘Magical Disney’ pop-up store at Songwon Art Center in Jongno-gu, Seoul until January 22nd.

The pop-up store spread over three floors welcomes consumers by dividing them into Disney's past, present and future themes.

In celebration of the 100th anniversary of The Walt Disney Company, this pop-up store is composed of a special space where consumers and fans of all ages can experience the Disney brand closer.

Starting with a space where you can get a glimpse of Disney's past, such as ‘Oswald the Lucky Rabbit’ in 1927 and ‘Steamboat Willie’ in the following year, you can enjoy Disney's future concepts such as ‘Little Mermaid,‘ ’Snow White‘ and ’Alice in Wonderland‘. Various experience spaces such as artwork coloring using various photo zones and large converse can also be found throughout the exhibition space.

The Magical Disney pop-up store, which is spread over a total of three floors at Songwon Art Center, is open from 12:00 PM to 8:00 PM every day. A variety of on-site events and experiential elements are also provided, such as the 4 Cuts of Life shooting event and Disney coloring experience, which can be participated for free only once, including accompanying persons. More details about the pop-up store can be found on the official Disney Korea Instagram.

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